Astrid Maier spent her year at Stanford exploring ways how to increase innovation in news organizations. At the Hasso Plattner Institute of Design she learned how to apply the human-centered approach to design creative organizations and bring about cultural change. Astrid co-led a three-month design thinking project at Samsung in Silicon Valley and gave design thinking workshops at the d.school as well as introductions to design thinking for German chief editors and media executives visiting from Europe. She met with Silicon Valley corporations to explore how they increase their creativity and talked to journalism innovators to expand her own thinking about where journalism is headed. At the Stanford Graduate School of Business, Astrid studied leading change, managing growing enterprises, media entrepreneurship as well as communicating strategically in a business environment. Her journey had started with a journalism challenge on finding new paths to empower more women to be newsroom leaders. It ended with the insight that in today’s world, to keep up with the rapid pace of change, diversity of thought is what makes the difference — including gender, race, skillsets and backgrounds. Astrid developed a new conference format for journalism in Germany and the non-profit Dverse Media. Both aim to spur inclusiveness, creativity and innovation in German newsrooms.
Why my year at Stanford prepared me for many challenges that might come my way.
Posts by Astrid
You can meet with startup founders and have coffee with venture capitalists. Yet having a child attend school here provides you with the best insights as to why this area is so successful.
Astrid Maier is the tech editor for the business publication manager magazin in Germany. Her career started in 2004 at the Financial Times Deutschland in Berlin. Maier has specialized in investigative business reporting and in breaking news that moves the market. Covering the global technology business, she has reported on German, European, Asian and U.S. players, both established companies and startups. She has been a frequent traveler to Silicon Valley, writing about the rise of the digital economy and its implications for Germany. In an effort to draw more women readers to manager magazin, she has featured German female tech entrepreneurs, interviewed Facebook’s Sheryl Sandberg and written portraits of such women as Apple’s new board member Angela Ahrendts. Her first exposure to journalism came as a university student, when by chance she met a German television producer trying to shoot a documentary on criminal organizations that were forcing Romanian children to steal on the streets of Germany. Maier, who was seven when her family left communist Romania, helped the producer investigate in Romania and, in the process, found her professional calling.
Information on this page is from the fellowship year.