Challenge: How might we best monetize photography in the age of platforms, social and search?
Elodie has been researching business models with particular emphasis on platforms, news and photography. She has also spent time immersing herself in design thinking and behavioral theory with an aim to effect social change.
Elodie Mailliet Storm manages Getty Images’ relationships with more than 300 editorial and creative content partners around the world, including National Geographic, Sky News, Bloomberg and Condé Nast. In recent years, she’s led the way in initiating new types of partnerships with crowdsourced platforms such as Instagram. Storm also launched Getty Images’ high-end portraiture and fashion division, Contour, which she led until 2014. Before joining Getty, she was director of photography for portraiture and entertainment at Corbis. Storm is on the board of the Emmy award-winning, multimedia documentary production company MediaStorm. In 2005, she was named one of the top 11 people in photography by American Photo. Storm has worked as a freelance writer for Le Nouvel Observateur, VSD, and French Photo. A native of Paris, she came to the United States in 1999 to pursue a master’s degree at Medill School of Journalism at Northwestern University. She lives in Brooklyn, N.Y., with her husband, Brian, and their two young children.