senior editor, video audience development, McClatchy Video Lab, Washington, D.C.
Question: How might newsrooms improve coverage by using technology to better understand audience needs and measure how they are serving these needs?
Julie Ann McKellogg is an Emmy-award winning video journalist who has covered everything from the first democratic elections in Tunisia to the world of dating for octogenarians. She is senior editor for McClatchy’s award-winning Video Lab, where she helped launch and build a national video network to serve and connect the company’s 29 newsrooms. She previously worked at The Washington Post, where she supported the launch of a social media-based online show, and developed a video brand built around the newspaper’s storied Reliable Source column. While there, she was also a member of a two-time Edward R. Murrow award-winning team and she won an Emmy for her interactive video series on a concierge of a five-star D.C. hotel. McKellogg began her career as the Charles Kuralt Fellow in International Broadcasting at Voice of America. She earned a bachelor’s degree in journalism from the University of North Carolina at Chapel Hill, where she serves on the alumni board for the School of Media and Journalism.