storytelling coach, Des Moines Register, Des Moines, Iowa
Question: How might we help people meaningfully connect within geographic communities?
As storytelling coach at The Des Moines Register, Lisa Rossi pushes for innovative storytelling methods across the newsroom and provides oversight on their completion. She also takes a leading role in newsroom training efforts, many of them focused on how to tell meaningful stories and build communities on social media, with a focus on developing a digital-first mentality. Rossi’s responsibilities also include leading the development of editorial products for millennial readers and leading and launching a series of live storytelling events in Iowa. Additionally, she contributes to corporate-wide research projects designed to encourage innovation and serves as a board member on the nonprofit news organization Iowa Watch. Before joining The Register, Rossi was on the journalism faculty at the University of Maryland Philip Merrill College of Journalism, where she was news editor of American Journalism Review. Previously, she held leadership roles at AOL’s hyperlocal digital news product, Patch.com, as well as editing posts at two lifestyle magazines in North Carolina. Rossi started her career as a news reporter at The Register, where she spent five years covering a variety of beats, including higher education and the 2008 presidential campaign.