director, Center for Collaborative Journalism, Macon, Georgia
Question: How might we help newsrooms develop sustainable, trusted brands that people love by strategically identifying and organizing to serve specific communities and audiences?
Tim began his work by looking at metrics around brand attachment — what features of an article lead a reader to value and trust the news organization more and, conversely, what features detract from that trust and value? Courses in the Hasso Plattner Institute of Design (d.school), Graduate School of Business, Computer Science Department and even improvisational theater convinced him that understanding readers through specific reader stories was more important than deep (mostly to-be-developed) metrics. Going back to his own MBA, Tim began studying cases of organizational decline and transformation and became convinced that the industry’s current turmoil is not particularly new. Fundamental business strategy has much to teach about all of the current efforts at coping and reinvention. He is working on applying those strategic frameworks in a case study on Alabama Media Group and its monitezation of sub-brands. Out of this case study, Tim will develop a toolkit and road map for news organizations to build brands that people love.
Posts by Tim
Lessons from improv, part four (5 minute read)
Lessons from improv, part three (3 minute read)
Lessons from improv (and d.school), part two (4 minute read)
Read @timreganporter on Medium.
Tim Regan-Porter is the founding executive director of the Center for Collaborative Journalism, a partnership between Georgia Public Broadcasting, The (Macon) Telegraph and Mercer University. Funded by the John S. and James L. Knight Foundation and the Peyton Anderson Foundation, the center leads collaborative efforts to engage the community around civic issues, train professional journalists in digital tools and educate future journalists using a hands-on “teaching hospital” approach. The New York Times called this initiative “one of the nation’s boldest journalism experiments.” Regan-Porter is a 2016 Scripps Howard Entrepreneurial Journalism Fellow. Previously, Regan-Porter was president and co-founder of Paste Magazine, the award-winning entertainment title that became the third-largest music magazine in the U.S. Recognized as a “C-Level Visionary” in the Folio 40, at Paste he directed a website that trailed only Rolling Stone among print competitors, conceived and developed the viral phenomenon Obamicon.me, oversaw a successful print-to-digital transition, and led social media efforts. Prior to Paste, Regan-Porter spent 10 years in web development at several firms, including IBM’s e-Business National Practice where he managed the engineering teams on some of IBM’s largest projects.