director, Journalism 360, Online News Association, Santa Monica, California
Laura Hertzfeld is an Emmy-winning producer, writer and editor with over a decade of experience helping brands develop online content, engagement and distribution strategies. She is the director of Journalism 360, an immersive storytelling initiative. Other recent projects include producing digital shows for NBC’s 2016 Rio Olympics coverage, creating video strategy for YouTube beauty star Michelle Phan and working with Livestrong.com. Previously, she was a senior producer at Ora. TV, where she worked on “Larry King Now” and the network’s unscripted shows. Prior to joining Ora, she led Entertainment Weekly/EW.com’s L.A.-based writers. She managed PBS.org’s election coverage from Washington, D.C., in 2008 and was an editor on the original Yahoo! News team. Laura has reported on politics, business and lifestyle topics at a variety of outlets, including Rotten Tomatoes, Los Angeles Magazine, Tablet and NPR. She earned a degree in history from Barnard College, Columbia University.