health & data journalism/media consultant, CartoDB/Second Read, Madrid
Question: Explore novel interfaces to help navigate, explore and share digital news.
Carlos Martínez de la Serna has built a design-thinking methodology for media innovation based on the rapid ideation and prototyping of human-centered narratives and services for digital news. Under the mentorship of David Kelley, the co-founder of Stanford’s Hasso Plattner Institute of Design (the d.school) and IDEO, and Bill Burnett, executive director of the Stanford Design Program, he participated in a multidisciplinary team doing extensive research and prototyping on new ways to access, navigate and share digital information. He completed this work with a series of interviews on design thinking and user experience. The result of his research will serve as the basis of a bootcamp on news innovation to be tested at the d.school. During his fellowship, Martínez de la Serna also immersed himself in hands-on learning about natural language processing and statistics, as well as the latest technologies to summarize and visualize large collections of documents.
Designing innovative interfaces and narratives for digital news.
In this short talk, Carlos Martinez makes the case for taking new approaches to designing digital news experiences
A veteran journalist working on media innovation, Carlos Martínez de la Serna was a member of the team that launched the mapping platform CartoDB, and a co-founder of the nonprofit news startup, porCausa. Before pursuing technology and civic ventures, he spent over a decade working as a reporter and editor at the Spanish newspaper El Mundo, where he helped define and grow the largest Spanish online news site and led the online health channel. He also traveled extensively through East Africa and East Asia covering global health news for El Mundo and world affairs in East Asia. He has lived and worked in Spain, Japan and the United States.
Information on this page is from the fellowship year.