director, Journalism 360, Online News Association, Santa Monica, California
Journalism has a design problem. Exploring innovative artistic and technological approaches, including VR/AR, can help investigative journalism have more staying power and increase impact.
Laura Hertzfeld is an Emmy-winning producer, writer and editor with over a decade of experience helping brands develop online content, engagement and distribution strategies. She is the director of Journalism 360, an immersive storytelling initiative. Other recent projects include producing digital shows for NBC’s 2016 Rio Olympics coverage, creating video strategy for YouTube beauty star Michelle Phan and working with Livestrong.com. Previously, she was a senior producer at Ora. TV, where she worked on “Larry King Now” and the network’s unscripted shows. Prior to joining Ora, she led Entertainment Weekly/EW.com’s L.A.-based writers. She managed PBS.org’s election coverage from Washington, D.C., in 2008 and was an editor on the original Yahoo! News team. Laura has reported on politics, business and lifestyle topics at a variety of outlets, including Rotten Tomatoes, Los Angeles Magazine, Tablet and NPR. She earned a degree in history from Barnard College, Columbia University.
Posts by Laura
“Learn the rules like a pro, so you can break them like an artist.” — Pablo Picasso (7 minute read)
What’s holding us back as journalists from sparking the kind of experimentation we see in the arts? (4 minute read)
A clear shift towards how we can incorporate a variety of technologies — AI, AR and even live action — into immersive experiences (4 minute read)
Read @laurahertzfeld on Medium.