Lyndsey Gilpin was drawn home to the South five years ago with a clear goal: address a lack of regionally-centered journalism at the intersection of ecology, justice and culture. She was frustrated by the superficial coverage produced by national news outlets that parachuted in during times of major crisis or upheaval.
She started Southerly as a weekly newsletter and grew it into an independent, nonprofit digital publication that launched in early 2018. When the pandemic began, Gilpin put her focus to finding ways to collaborate with local communities that had no local news outlets, or only had small publications without the capacity or expertise to consistently cover environmental issues. She wanted Southerly to work alongside them to find other ways to disseminate useful, verified information and resources about climate change, pollution, environmental justice, renewable energy, economic transitions, and more. Those experiences during her 2021 JSK Community Impact Fellowship led her to re-imagine Southerly’s approach to its mission.
With the restructuring now in place, Gilpin will use her senior fellowship to deepen Southerly’s community-led approach to journalism while she also works on a longer-term revenue plan. Southerly also recently received LION-Facebook Revenue Growth Fellowship, which enables her to hire someone to focus solely on increasing revenue. Southerly was selected after evaluation of its metrics for operational resilience, financial health and journalistic impact.
Before launching Southerly, Gilpin lived and worked in the West. As a reporter and editor she has covered climate change, energy and environmental justice all over the United States. Her work has appeared in national, regional, and local publications. She has a master’s in journalism from Medill School of Journalism at Northwestern University.