Sara M. Lomax
JSK Journalism Fellow
Philadelphia, Pennsylvania
Sara M. Lomax is the President and CEO of WURD Radio, Pennsylvania’s only African-American owned talk radio station. She is also the co-founder of URL Media, a network of Black and Brown media organizations that share content, distribution and revenues to increase their long-term sustainability. She has transformed WURD Radio from a legacy talk radio station to a multimedia communications company that provides original programming on air, online, through video and community events. Prior to her work with WURD and URL, Lomax co-founded HealthQuest Magazine, an African-American consumer health magazine that grew from a quarterly publication to a bi-monthly with a national circulation of over 500,000. In 2020 she was a coach in the Major Metro Table Stakes Program and was the Program Lead for the BIPOC Sustainability Accelerator designed to empower Black and Brown owned media organizations. She was a 2022 JSK Community Impact Fellow.