Challenge: How can we create an innovative and financially sustainable digital media for independent journalism under tough political and economic conditions?
Elizaveta Osetinskaya is spending her time at Stanford working on a concept for a digital media platform that serves people living in countries with tough economic conditions and political regimes. She has explored how to provide noncensored news from independent journalists to local residents, as well as to broader global audiences and major media organizations. Osetinskaya also has explored existing success stories of digital media startups to help her identify potential business models for a new media outlet.
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Read @elizavetaosetinskaya on Medium.
Elizaveta Osetinskaya was until May 2016 chief editor of RBC Media Holding, Russia’s leading privately owned media company. She led a transformation of RBC’s news operations from lackluster to high-quality journalism that resulted in increased audiences. She and two other senior editors were abruptly fired a few weeks after RBC was the only major Russian news outlet to cover the Panama Papers’ revelation that a Russian businessman with ties to President Vladimir Putin had funneled billions of dollars through offshore accounts. Before joining RBC, Osetinskaya was editor-in-chief of Forbes Russia, considered by many to be the only independent and reliable business magazine in Russia. She led a redesign of the magazine and its website. Early in her journalism career, she joined Vedomosti, which began as a joint venture between the Financial Times and The Wall Street Journal. She started as a correspondent, then became the energy and industry editor and ultimately editor-in-chief. Outside of work, her interests include running and cycling.